kreatiw blog

nurture your creativity

Edward de Bono on Creative Thinking

Edward de Bono, renowned expert on creative thinking, talks about some very interesting issues in this short Q&A video:
Creativity is a skill, not a talent.
– The “software” designed by the “Greek Gang of 3” (Socrates, Plato, Aristotle) 2400 years ago.
– Thinking outside the box = “lateral thinking” = creative thinking = unusual ideas
a new idea has to have a value, apart from being different “for the sake of being different”
– the relation between a “fully justified venture” and mistakes we make along the way.

How do you generate new ideas?

kreatiw studio • May 31, 2013


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