Design for people, not awards
There is no such thing as a “dumb user”… there are only dumb products. You should make your product hard to be used in the wrong way.
Are we designing for the world that A) we want B) we have C) that’s coming (whether we want it or not)?
Design for outcomes, if you want your product to be used by real people with real needs.
However, if you want people to trust a device, the device still has to look trustworthy. Hence, appearances also matter.
Timothy Prestero’s conclusion:
If you really want to make a difference in the world, design for manufacture, distribution and actual use = OUTCOMES => because that’s design that matters.
What do you think: does functional design always have to be beautiful?