Edward de Bono on Creative Thinking
Edward de Bono, renowned expert on creative thinking, talks about some very interesting issues in this short Q&A video:
– Creativity is a skill, not a talent.
– The “software” designed by the “Greek Gang of 3” (Socrates, Plato, Aristotle) 2400 years ago.
– Thinking outside the box = “lateral thinking” = creative thinking = unusual ideas
– a new idea has to have a value, apart from being different “for the sake of being different”
– the relation between a “fully justified venture” and mistakes we make along the way.
How do you generate new ideas?